Wholesaler with own brands
Situation
- Objective: Urgent need for additional sales revenue
- Scope: 20.000 articles of which 10.000 on stock; trade brands & own brands; Benelux
- Background: recognition that marketplaces are growing rapidly & shaking up the e-commerce business but no internal expertise
Result
- Week 1 sales of €3k
- From ±2.000 products to ±4.500 products online
- Increased average order value from €25,- to €38,-
- Weekly sales revenue grew from €3K to €40K
Steps to Success
Improved Content
- Google optimised titles
- Product attributes and texts
- Product images
- Brand rights
Optimised logistics
- Extended cut-off time
- Intro Saturday deliveries
- Intro Envelope deliveries
Use of new technology
- Weekly price updates
- Automatic Track’n’Trace interface
- Automatic order confirmation
Better buying
- Purchase improvements based upon data
Targeted pricing
- Optimised delivery costs
- Automatic quantity discounts
Strict organisation
- Training
- Weekly project & steering meetings
- Online task overview
Local upcoming brand with ambition
Situation
- Objective: to test and prove the potential of marketplaces with long term aim to grow into a partnership
- Scope: 500 articles sold as dealership; Benelux, with goal to rollout to France, UK and Germany.
- Background: own production; leader in promotional products industry; starting to strengthen its brand; limited experience with marketplaces; dealers already active on marketplaces with no control on pricing and content
Result
- Week 1 sales of €0.5k
- Dealership that has grown into partnership, now live in 3 countries and 7 marketplaces
- On our way to do €300k turnover per year
Steps to Success
Improved content
- Google optimised titles
- Product attributes and texts
- Product images
- EAN pack size optimisation
Optimised logistics
- Extended cut-off time
- Delivery promise
Use of new technology
- Automatic Track’n’Trace
- Interface (planned)
- Automatic order confirmation
Optimised pricing
- Price monitoring to have a better view on sales prices
- Automatic quantity discounts
Launch on new marketplaces
- Benelux: Blokker, V&D & eBay
- Germany: eBay
- France: Cdiscount & eBay
Leading hardware manufacturer
Situation
- Objective: to follow consumers, that are buying more and more via marketplaces
- Scope: 20 articles sold in dealership, stocked by TFE in Benelux as a base to display and sell the full range
- Background: leading branded manufacturer of niche hardware products; experience with marketplaces but limited resource and price control.
- : own production; leader in promotional products industry; starting to strengthen its brand; limited experience with marketplaces; dealers already active on marketplaces with no control on pricing and content
Result
- Agreed for TFE to act as Virtual Dealer
- Launch on 1 marketplace, being extended to 5 marketplaces 2 months after the initial go live
- Opening up ‘longtail’ to feature full range supporting the product and brand awareness
- Adaptation of cooperation model to best suit both parties
Steps to Success
Improved content
- Google optimised titles
- Product attributes and texts
- Product images
Optimised logistics
- Fulfilment services
Use of new technology
- Interface to open up the ‘longtail’
Marketing
- Display of full longtail
- Keyword advertising
Optimised pricing
- Price monitoring to have a better view on sales prices
- Adaptation of model from margin to commission
Launch on new marketplaces
- Roll out on Blokker, V&D & eBay
Local branded manufacturer
Situation
- Objective: to drive sales and margin revenue to combat decline in traditional channels
- Scope: More than 50 articles directly sold with the sellers account on Amazon; phase 1 in UK, followed quickly by France, Benelux and Germany
- Background: negative experience with previous MP consultants; traditional office products
Result
- Too early for tangible results
- Through strong organisation & follow-up of action plan, trust has grown and results are being built with the existing activities followed by the roll out of new activities, such as eBay.
Steps to Success
Improved content
- Google optimised titles
- Product attributes & texts
- Product translations
- Product images
- EAN pack size optimisation
- Brand page
Optimised logistics
- Delivery promise
Use of new technology
- Automatic stock management
Optimised pricing
- Price check by recalculations
Launch on new marketplaces
- Optimisation of existing content Amazon UK & FR
- Launch on eBay UK (ongoing)
Leading hardware manufacturer
Situation
- Objective: to drive sales and margin revenue to combact decline from traditional channels
- Scope: More than 200 articles sold as a dealership with partial exclusivity; fast runners via TFE dropshipment; The full scope is Europe, starting with Benelux as blueprint
- Background: experienced seller on Amazon
Result
- Dealership with exclusivity on several platforms
- Launch in Benelux to create blueprint
- Increased price levels
- On our way to do 30K turnover per month in Benelux
Steps to Success
Improved content
- Google optimised titles
- Product attributes & texts
- Product images
- EAN administration
Optimised logistics
- Dropshipment in Benelux
Use of new technology
- Automatic interface for ‘longtail’ distribution from Germany
Marketing
- Creation of own brand on top sellers
Optimised pricing
- Price monitoring to have a better view on sales prices
- Use of own brand to avoid price competition
Launch on new marketplaces
- Benelux: Blokker, V&D & eBay
- Germany: Real & eBay