Success Stories

Wholesaler with own brands

Situation
  • Objective: Urgent need for additional sales revenue
  • Scope: 20.000 articles of which 10.000 on stock; trade brands & own brands; Benelux
  • Background: recognition that marketplaces are growing rapidly & shaking up the e-commerce business but no internal expertise
Result in under 20 weeks
  • Week 1 sales of €3k
  • From ±2.000 products to ±4.500 products online
  • Increased average order value from €25,- to €38,-
  • Weekly sales revenue grew from €3K to €40K

Steps to success

Improved content
  • Google optimised titles
  • Product attributes and texts
  • Product images
  • Brand rights
Optmised logistics
  • Extended cut-off time
  • Intro Saturday deliveries
  • Intro Envelope deliveries
Use of new technology
  • Weekly price updates
  • Automatic Track’n’Trace interface
  • Automatic order confirmation
Better buying
  • Purchase improvements based upon data
Targeted pricing
  • Optimised delivery costs
  • Automatic quantity discounts
Strict organisation
  • Training
  • Weekly project & steering meetings
  • Online task overview

Local upcoming brand with ambition

Situation
  • Objective: to test and prove the potential of marketplaces with long term aim to grow into a partnership
  • Scope: 500 articles sold as dealership; Benelux, with goal to rollout to France, UK and Germany.
  • Background: own production; leader in promotional products industry; starting to strengthen its brand; limited experience with marketplaces; dealers already active on marketplaces with no control on pricing and content
Result
  • Week 1 sales of €0.5k
  • Dealership that has grown into partnership, now live in 3 countries and 7 marketplaces
  • On our way to do €300k turnover per year

Steps to success

Improved content
  • Google optimised titles
  • Product attributes and texts
  • Product images
  • EAN pack size optimisation
Optmised logistics
  • Extended cut-off time
  • Delivery promise
Use of new technology
  • Automatic Track’n’Trace
  • Interface (planned)
  • Automatic order confirmation
Optimised pricing
  • Price monitoring to have a better view on sales prices
  • Automatic quantity discounts
Launch on new marketplaces
  • Benelux: Blokker, V&D & eBay
  • Germany: eBay
  • France: Cdiscount & eBay

Leading hardware manufacturer

Situation
  • Objective: to follow consumers, that are buying more and more via marketplaces
  • Scope: 20 articles sold in dealership, stocked by TFE in Benelux as a base to display and sell the full range
  • Background: leading branded manufacturer of niche hardware products; experience with marketplaces but limited resource and price control.
Result
  • Agreed for TFE to act as Virtual Dealer
  • Launch on 1 marketplace, being extended to 5 marketplaces 2 months after the initial go live
  • Opening up ‘longtail’ to feature full range supporting the product and brand awareness
  • Adaptation of cooperation model to best suit both parties

Steps to success

Improved content
  • Google optimised titles
  • Product attributes & texts
  • Product images
Optmised logistics
  • Fulfilment services
Use of new technology
  • Interface to open up the ‘longtail’
Marketing
  • Display of full longtail
  • Keyword advertising
Optimised pricing
  • Price monitoring to have a better view on sales prices
  • Adaptation of model from margin to commission
Launch on new marketplaces
  • Roll out on Blokker, V&D & eBay

Local branded manufacturer

Situation
  • Objective: to drive sales and margin revenue to combat decline in traditional channels
  • Scope: More than 50 articles directly sold with the sellers account on Amazon; phase 1 in UK, followed quickly by France, Benelux and Germany
  • Background: negative experience with previous MP consultants; traditional office products
Result
  • Too early for tangible results
  • Through strong organisation & follow-up of action plan, trust has grown and results are being built with the existing activities followed by the roll out of new activities, such as eBay.

Steps to success

Improved content
  • Google optimised titles
  • Product attributes & texts
  • Product translations
  • Product images
  • EAN pack size optimisation
  • Brand page
Strengthened logistics
  • Delivery promise
Intro of new technology
  • Automatic stock management (ongoing)
Optimised pricing
  • Price check by recalculations
Marketplaces
  • Optimisation of existing content Amazon UK & FR
  • Launch on eBay UK (ongoing)

Market leader in niche furniture

Situation
  • Objective: to drive sales and margin revenue to combact decline from traditional channels
  • Scope: More than 200 articles sold as a dealership with partial exclusivity; fast runners via TFE dropshipment; The full scope is Europe, starting with Benelux as blueprint
  • Background: experienced seller on Amazon
Result
  • Dealership with exclusivity on several platforms
  • Launch in Benelux to create blueprint
  • Increased price levels
  • On our way to do 30K turnover per month in Benelux

Steps to success

Improved content
  • Google optimised titles
  • Product attributes & texts
  • Product images
  • EAN administration
Strengthened logistics
  • Dropshipment in Benelux
Use of new technology
  • Automatic interface for ‘longtail’ distribution from Germany
Marketing
  • Creation of own brand on top sellers
Optimised pricing
  • Price monitoring to have a better view on sales prices
  • Use of own brand to avoid price competition
Marketplaces (current phase)
  • Benelux: Blokker, V&D & eBay
  • Germany: Real & eBay