{"id":11072,"date":"2022-06-13T07:45:13","date_gmt":"2022-06-13T07:45:13","guid":{"rendered":"https:\/\/www.tfe.agency\/?page_id=11072"},"modified":"2022-06-13T17:35:10","modified_gmt":"2022-06-13T17:35:10","slug":"marketplace-seo","status":"publish","type":"page","link":"https:\/\/www.tfe.agency\/fr\/marketplace-seo\/","title":{"rendered":"R\u00e9f\u00e9rencement des places de march\u00e9"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11072\" class=\"elementor elementor-11072\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40cb010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40cb010\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd5b60f\" data-id=\"fd5b60f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c1c75c elementor-widget elementor-widget-text-editor\" data-id=\"3c1c75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" style=\"left: 120px; top: 187.996px; font-size: 18.3333px; font-family: sans-serif; transform: scaleX(0.997472);\" role=\"presentation\"><strong>R\u00e9f\u00e9rencement des places de march\u00e9<\/strong> est tr\u00e8s diff\u00e9rent d'un r\u00e9f\u00e9rencement classique. \u00cates-vous curieux de savoir ce qu'est le<\/span><br role=\"presentation\" \/><span dir=\"ltr\" style=\"left: 120px; top: 212.24px; font-size: 18.3333px; font-family: sans-serif; transform: scaleX(0.99852);\" role=\"presentation\">La place de march\u00e9 SEO peut-elle \u00eatre utile \u00e0 votre entreprise ? TFE peut vous aider \u00e0 optimiser votre contenu,<\/span><br role=\"presentation\" \/><span dir=\"ltr\" style=\"left: 120px; top: 236.483px; font-size: 18.3333px; font-family: sans-serif; transform: scaleX(0.997617);\" role=\"presentation\">l'analyse et l'optimisation des mots-cl\u00e9s. Tout cela dans le but d'\u00eatre plus visible sur le<\/span><br role=\"presentation\" \/><span dir=\"ltr\" style=\"left: 120px; top: 260.727px; font-size: 18.3333px; font-family: sans-serif; transform: scaleX(0.999063);\" role=\"presentation\">les places de march\u00e9 sur lesquelles vous \u00eates d\u00e9j\u00e0 actif.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc83e7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc83e7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e30c54\" data-id=\"0e30c54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85aa4f elementor-widget elementor-widget-image\" data-id=\"e85aa4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.tfe.agency\/wp-content\/uploads\/2022\/06\/Header_SEO_Landingspagekopie-300x150.jpg\" class=\"attachment-medium size-medium wp-image-11099\" alt=\"\" srcset=\"https:\/\/www.tfe.agency\/wp-content\/uploads\/2022\/06\/Header_SEO_Landingspagekopie-300x150.jpg 300w, https:\/\/www.tfe.agency\/wp-content\/uploads\/2022\/06\/Header_SEO_Landingspagekopie-1024x512.jpg 1024w, https:\/\/www.tfe.agency\/wp-content\/uploads\/2022\/06\/Header_SEO_Landingspagekopie.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07aac4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07aac4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f96d14\" data-id=\"2f96d14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4917765 elementor-widget elementor-widget-heading\" data-id=\"4917765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le r\u00e9f\u00e9rencement ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b9ff77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b9ff77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6052a49\" data-id=\"6052a49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d5bccc elementor-widget elementor-widget-text-editor\" data-id=\"1d5bccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\"><strong>SEO est l'abr\u00e9viation de \"search engine optimization\" (optimisation pour les moteurs de recherche)<\/strong> et ne signifie en fait rien d'autre qu'un mot-cl\u00e9<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">l'optimisation. L'objectif ultime du r\u00e9f\u00e9rencement est d'atteindre la meilleure position possible dans un moteur de recherche.<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">de mani\u00e8re organique. Comme chaque place de march\u00e9 utilise un algorithme diff\u00e9rent, il peut \u00eatre compliqu\u00e9 de<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">trouver la bonne information et la positionner correctement. C'est l\u00e0 que TFE peut vous aider.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e9826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e9826\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e8bdf\" data-id=\"97e8bdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e14b9d elementor-widget elementor-widget-heading\" data-id=\"3e14b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO VS SEA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2933ddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2933ddd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c783b1\" data-id=\"9c783b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-923af69 elementor-widget elementor-widget-text-editor\" data-id=\"923af69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Pour \u00eatre plus visible sur les places de march\u00e9 sur lesquelles vous \u00eates actuellement actif, vous avez deux possibilit\u00e9s<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">pour y parvenir : les m\u00e9thodes SEO ou SEA d\u00e9crites pr\u00e9c\u00e9demment. SEA signifie Search Engine<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">La publicit\u00e9. Le r\u00e9f\u00e9rencement vous permet d'atteindre le sommet de mani\u00e8re organique, tandis qu'avec SEA vous payez pour votre<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">la position acquise. Les co\u00fbts varient fortement en fonction des march\u00e9s, des produits,<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">et la popularit\u00e9 des mots-cl\u00e9s que vous souhaitez cibler. De plus, avec SEA, vous payez par clic sur votre<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">produit, \u00e9galement connu sous le nom de CPC (co\u00fbt par clic).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75be721 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75be721\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e797929\" data-id=\"e797929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b699e6 elementor-widget elementor-widget-heading\" data-id=\"0b699e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir le r\u00e9f\u00e9rencement ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-746390e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"746390e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98f5fd5\" data-id=\"98f5fd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e071dac elementor-widget elementor-widget-text-editor\" data-id=\"e071dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Le r\u00e9f\u00e9rencement est une strat\u00e9gie que vous choisissez \u00e0 long terme. Malheureusement, ce n'est pas que vous<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">optimiser aujourd'hui les donn\u00e9es et le contenu de vos produits et, demain, \u00eatre soudainement en t\u00eate du classement. Ce projet<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">n\u00e9cessite de l'optimisation, de la patience et des connaissances. <strong>L'avantage du r\u00e9f\u00e9rencement est qu'il est gratuit<\/strong>.<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">Par cons\u00e9quent, le budget consacr\u00e9 \u00e0 l'EES est moins important, ce qui permet d'\u00e9conomiser de l'argent \u00e0 long terme. En outre,<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">le contenu optimis\u00e9 peut \u00e9galement \u00eatre utilis\u00e9 pour votre site web ou des extraits sur les m\u00e9dias sociaux<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a17c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46a17c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a09ad4\" data-id=\"4a09ad4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4897e93 elementor-widget elementor-widget-heading\" data-id=\"4897e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les avantages en un coup d'\u0153il<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecd1673 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecd1673\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a18fb4\" data-id=\"2a18fb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9832ff elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c9832ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Il est gratuit.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vous recevez beaucoup de trafic pour vos produits ou votre site web.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">C'est une preuve de confiance envers vos clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vous pouvez d\u00e9penser votre budget marketing diff\u00e9remment<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c0 plus long terme, il a un effet positif<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vous attirez les personnes que vous souhaitez toucher avec vos produits.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Si vos produits sont bien class\u00e9s dans Google, par exemple sur Bol.com, votre site web sera automatiquement plac\u00e9 plus haut dans le classement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2c53a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2c53a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8413a03\" data-id=\"8413a03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e144a99 elementor-widget elementor-widget-heading\" data-id=\"e144a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les inconv\u00e9nients du r\u00e9f\u00e9rencement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f556ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f556ea6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6795ee4\" data-id=\"6795ee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387583f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"387583f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cela prend du temps.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vous devez conna\u00eetre les algorithmes des diff\u00e9rentes places de march\u00e9.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les r\u00e9sultats escompt\u00e9s ne sont pas imm\u00e9diatement visibles.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a288fa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a288fa2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55b330\" data-id=\"e55b330\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ecd217 elementor-widget elementor-widget-heading\" data-id=\"6ecd217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moteur de recherche et march\u00e9 SEO.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5f77fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5f77fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ef486e\" data-id=\"5ef486e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61fa014 elementor-widget elementor-widget-text-editor\" data-id=\"61fa014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">La grande diff\u00e9rence r\u00e9side dans l'\u00e9tape du parcours client dans laquelle se trouve votre client. Si un client<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">recherche un produit que vous vendez, le client sait d\u00e9j\u00e0 qu'il a un besoin et que la solution est l\u00e0.<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">pour r\u00e9pondre au besoin est d\u00e9j\u00e0 connu : il s'agit du produit que vous vendez. Parce que le besoin est connu, vous pouvez<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">adapter votre contenu pour r\u00e9pondre aux besoins de votre client. Sur les moteurs de recherche les plus connus, tels que<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">comme Google, vous disposez d'un \u00e9ventail beaucoup plus large de trafic de recherche. Votre client peut se trouver \u00e0 n'importe quel<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">Le contenu doit donc \u00eatre adapt\u00e9 en cons\u00e9quence. Le contenu doit donc \u00eatre adapt\u00e9 en cons\u00e9quence.<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">est beaucoup plus difficile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-882d441 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"882d441\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f576a8\" data-id=\"6f576a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779fb05 elementor-widget elementor-widget-heading\" data-id=\"779fb05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diff\u00e9rents termes de recherche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00bd6c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00bd6c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dbf780\" data-id=\"5dbf780\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-957fed4 elementor-widget elementor-widget-text-editor\" data-id=\"957fed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Dans le cadre du SEO et du SEA, vous avez diff\u00e9rents termes de recherche. Selon l'\u00e9tape du processus de<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">Selon le parcours d'achat de votre client, le terme de recherche sera diff\u00e9rent. Termes de recherche courants<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">sont :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9feac54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9feac54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87f3c31\" data-id=\"87f3c31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e3ee63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e3ee63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-394c0cd\" data-id=\"394c0cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d502dd elementor-widget elementor-widget-text-editor\" data-id=\"0d502dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span dir=\"ltr\" role=\"presentation\">Termes de recherche informatifs :<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2f23b1\" data-id=\"f2f23b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b4db0 elementor-widget elementor-widget-text-editor\" data-id=\"50b4db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Avec ce type de terme de recherche, vous devez penser \u00e0 \"comment entretenir mes chaussures\". Votre<\/span><span dir=\"ltr\" role=\"presentation\"> Le client sait que ses chaussures sont sales et veut les nettoyer (besoin). Cependant, il ou elle<\/span><span dir=\"ltr\" role=\"presentation\"> ne sait pas encore comment rendre ses chaussures propres.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9347510 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9347510\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f06acd9\" data-id=\"f06acd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ac7a6 elementor-widget elementor-widget-text-editor\" data-id=\"35ac7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span dir=\"ltr\" role=\"presentation\">Recherche cibl\u00e9e<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc34241\" data-id=\"dc34241\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2290412 elementor-widget elementor-widget-text-editor\" data-id=\"2290412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Au cours de cette phase, votre client sait comment il peut satisfaire son besoin (par exemple, en utilisant du cirage ou de l'eau).<\/span><span dir=\"ltr\" role=\"presentation\"> en achetant une paire de chaussures neuves). Ainsi, les termes de recherche auxquels votre client pourrait avoir recours sont les suivants,<\/span><span dir=\"ltr\" role=\"presentation\"> par exemple, des commentaires sur le cirage de la marque X ou les conditions de garantie des chaussures de la marque<\/span><span dir=\"ltr\" role=\"presentation\"> marque X<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-88e149e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88e149e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e904546\" data-id=\"e904546\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b5856a elementor-widget elementor-widget-text-editor\" data-id=\"5b5856a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span dir=\"ltr\" role=\"presentation\">Recherche orient\u00e9e vers l'achat<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71774aa\" data-id=\"71774aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b18b9 elementor-widget elementor-widget-text-editor\" data-id=\"e1b18b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Votre client a choisi la mani\u00e8re dont il nettoiera ses chaussures. Dans cet exemple, nous supposerons que<\/span><span dir=\"ltr\" role=\"presentation\"> il ou elle utilisera du cirage pour redonner \u00e0 ses chaussures l'aspect du neuf. Termes de recherche votre<\/span><span dir=\"ltr\" role=\"presentation\"> que le client pourrait utiliser sont les suivantes : \"cirage pour tissu\/cuir\" \"cirage pour chaussures *couleur*\" ou \"cirage pour chaussures *couleur*\".<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">Cirage transparent<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f594dc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f594dc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be871fb\" data-id=\"be871fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db0360 elementor-widget elementor-widget-heading\" data-id=\"5db0360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La bonne strat\u00e9gie de r\u00e9f\u00e9rencement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e3c5dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e3c5dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c631d9\" data-id=\"3c631d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce0cc0b elementor-widget elementor-widget-text-editor\" data-id=\"ce0cc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour obtenir le meilleur classement organique possible, il est important de choisir la bonne strat\u00e9gie. Tout d'abord,<br \/>il est important de r\u00e9diger en pensant au public cible et non \u00e0 un algorithme. Pour<br \/>Revenir aux chaussures sales : comment votre produit r\u00e9sout-il le besoin du client ? En<br \/>En d'autres termes : comment votre produit garantit-il que votre client se prom\u00e8ne avec des v\u00eatements propres ?<br \/>les chaussures. Veillez \u00e0 ce que le client se sente interpell\u00e9 et ait l'impression que votre produit r\u00e9pond \u00e0 ses attentes.<br \/>Vous pouvez le faire en ajoutant des informations importantes \u00e0 votre description.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c164299 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c164299\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ce2e20\" data-id=\"3ce2e20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e5161e elementor-widget elementor-widget-heading\" data-id=\"4e5161e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimiser le contenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8554e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8554e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-684239f\" data-id=\"684239f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbc8988 elementor-widget elementor-widget-text-editor\" data-id=\"dbc8988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">En ligne, bien s\u00fbr, vous ne pouvez pas tenir, sentir ou essayer le produit. Il est donc important de<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">inclure des informations essentielles d\u00e9j\u00e0 pr\u00e9sentes dans votre contenu. Pensez par exemple \u00e0 la taille, \u00e0 la couleur,<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">qualit\u00e9 et garantie, ou pour le dire autrement : les USP (arguments de vente uniques). Ceux-ci sont<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">les caract\u00e9ristiques uniques de votre produit pour gagner la confiance de votre client afin qu'il choisisse en fin de compte<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">votre produit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65744a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65744a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf3bb45\" data-id=\"bf3bb45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0956cc3 elementor-widget elementor-widget-heading\" data-id=\"0956cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9l\u00e9ments importants pour le r\u00e9f\u00e9rencement :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd158ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd158ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9acbdb4\" data-id=\"9acbdb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c2144 elementor-widget elementor-widget-text-editor\" data-id=\"46c2144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">De nombreuses places de march\u00e9 consid\u00e8rent qu'il est important que les clients ach\u00e8tent des produits de bonne qualit\u00e9.<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">C'est pourquoi les commentaires de vos clients sont tr\u00e8s importants. En outre, le d\u00e9lai d'ex\u00e9cution doit<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">\u00eatre bon. Par d\u00e9lai d'ex\u00e9cution, nous entendons : combien de temps faut-il pour que le client re\u00e7oive son produit ?<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">et jusqu'\u00e0 quand peut-il le commander pour que la livraison le lendemain soit applicable, par exemple. Pour conserver<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">Il est organis\u00e9, <strong>nous avons dress\u00e9 une liste des \u00e9l\u00e9ments de r\u00e9f\u00e9rencement les plus importants de la place de march\u00e9.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b129ca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b129ca5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bea3d7e\" data-id=\"bea3d7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05db1b3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"05db1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Commentaires<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9lai de livraison<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Stock suffisant<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Traitement rapide et ad\u00e9quat de toute plainte<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Respecter le d\u00e9lai de livraison propos\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e9pondre aux questions des clients dans les d\u00e9lais impartis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e20e34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e20e34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0d3e45\" data-id=\"a0d3e45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-583daac elementor-widget elementor-widget-heading\" data-id=\"583daac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le TFE peut vous aider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b58592c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b58592c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe5fc96\" data-id=\"fe5fc96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1145ec2 elementor-widget elementor-widget-text-editor\" data-id=\"1145ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span dir=\"ltr\" role=\"presentation\">Vous vous dites peut-\u00eatre que cela repr\u00e9sente beaucoup de travail et que vous ne savez pas comment vous y prendre.<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">d\u00e9marrer ? Nous comprenons tr\u00e8s bien cette situation. C'est pourquoi nous aimons r\u00e9fl\u00e9chir en tandem sur les sujets suivants<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">les possibilit\u00e9s et les opportunit\u00e9s qui s'offrent \u00e0 votre entreprise en mati\u00e8re de r\u00e9f\u00e9rencement. Nous sommes<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">de r\u00e9\u00e9crire le contenu existant ou m\u00eame de fournir un nouveau contenu. Lors de la cr\u00e9ation ou de la r\u00e9\u00e9criture<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">ce contenu, nous mettons en \u0153uvre les mots-cl\u00e9s sur lesquels vous souhaitez \u00eatre trouv\u00e9 de mani\u00e8re tactique afin que vous soyez<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">sur ces mots-cl\u00e9s sp\u00e9cifiques. Vous gagnerez ainsi beaucoup de temps et pourrez vous concentrer sur les points suivants<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">ce que vous faites le mieux : d\u00e9velopper votre entreprise et vendre vos produits. N'h\u00e9sitez pas \u00e0 nous contacter<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">sans engagement afin que nous puissions examiner ensemble les possibilit\u00e9s adapt\u00e9es \u00e0 votre situation.<\/span><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\">l'entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketplace SEO is very different from regular SEO. Are you curious about whatmarketplace SEO can do for your business? TFE can help with content optimization,keyword analysis, and optimization. All this with the result of being more visible on themarketplaces you are already active on. What is SEO SEO stands for &#8220;search engine optimization&#8221; and actually [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11074,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-11072","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/pages\/11072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/comments?post=11072"}],"version-history":[{"count":76,"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/pages\/11072\/revisions"}],"predecessor-version":[{"id":11157,"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/pages\/11072\/revisions\/11157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/media\/11074"}],"wp:attachment":[{"href":"https:\/\/www.tfe.agency\/fr\/wp-json\/wp\/v2\/media?parent=11072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}